SEARCH ENGINE OPTIMIZATION
IMPROVING SEARCH ENGINE RANKINGS AND GENERATING MORE BUSINESS.
IMPORTANCE OF CITY PAGES
Our goal is to specify to search engines what cities you want to target when advertising your services. Showing online in the right areas will improve lead quality.
RUNNING AD CAMPAIGNS
Want instant access to the top of search results? Want to increase traffic to your website and increase business quick? Let us build you an impressive campaign and stay ahead of your competition.
BLOGGING & FRESH CONTENT
Keeping people informed on whats new or providing helpful advice to your customer base is a great way to look like an industry leader. It also tells search engines you’re still relevant!
KEYWORDS & ALT TAGS
Search engines use bots called “spiders” which crawl the back end of your site identifying how to rank you. Keywords and alt tags are a useful source of valuable information to help your business appear in the right search results.
IMPORTANCE OF LINK BUILDING
Link build strategies, when done right, are vital in determining the importance of your site and can help you place high in search engine results.
Over 50% of the world uses mobile devices over desktops and laptop to search the web. It’s important for your website to be user friendly on mobile devices and is factored in googles algorithm when ranking sites.
WHY CITY SPECIFIC PAGES ARE HELPFUL IN PRODUCING QUALITY LEADS
In online marketing, specificity is the key to success. That’s why we develop targeted city pages on your website; these pages promote the exact areas you service and represent, as well as the services you offer within those areas, which helps the search engines target clients that are in your range. That way you don’t have to worry about turning away business that’s too distant. We want to bring the clients in your area directly to your online doorstep, so you only get the most useful leads – and that means more sold jobs.
HOW RUNNING SERVICE TARGETED AD CAMPAIGNS HELP DRIVE TRAFFIC TO YOUR WEBSITE
Running Google AdWords is an even faster and more powerful way to drive brand awareness than simple on-site SEO. AdWords places your site on the front page of targeted search results right out of the gate, so you can start generating business off of your website the day it’s launched. AdWords is a simple pay-per-click advertising service that migrates your website to the front of the Google search engine. This way, you can start connecting to new customers the same day your website launches, and start getting real results from your online marketing. Strategies like this are what help you stay ahead of the competition.
WHY IT’S IMPORTANT TO CREATE A BLOG AND FREQUENTLY UPDATE IT
One great way to set your website apart from the rest and establish you as an expert and industry leader is through the use of an active blog. Blogs help you deliver fresh, insightful content regarding your work to your clients, adding a human element to the browsing experience – and that’s not all; regularly updated blog content gives search engines new content to index, so they’re a great opportunity to utilize important keywords that ultimately increase your visibility and ranking. Demonstrating your expertise can lead to higher customer conversion rates, and are extremely important for smaller businesses to gain credibility and compete against bigger businesses.
REASONS BEHIND HAVING A MOBILE FRIENDLY WEBSITE
Studies have now shown that over 60% of all online searches come from mobile phones and tablets. That means that your site needs to be compatible across a broad range of devices and screens. We call this Responsive Design; by taking care to test your site on various display formats, we can ensure that your customers will have the best possible experience on your site – staying longer and browsing further, which raises your ranking and visibility in search engines thanks to Google’s relevancy algorithms. Responsive Design makes you more available to on-the-go customers, so you’re always there when they need you most.
Manage and increase reviews you receive on Google.
Trust Contractors is a web development service based out of Shelby Township, Michigan. Determined to put our experience to good use, it is our mission to craft immersive, fully functional websites for companies looking to establish an online presence for the benefit of growing their business.
32544 Larkmoor St.
St. Clair Shores, MI 48082