SEARCH ENGINE OPTIMIZATION

IMPROVING SEARCH ENGINE RANKINGS AND GENERATING MORE BUSINESS.

IMPORTANCE OF CITY PAGES

Our goal is to specify to search engines what cities you want to target when advertising your services. Showing online in the right areas will improve lead quality.

RUNNING AD CAMPAIGNS

Want instant access to the top of search results? Want to increase traffic to your website and increase business quick? Let us build you an impressive campaign and stay ahead of your competition.

BLOGGING & FRESH CONTENT

Keeping people informed on whats new or providing helpful advice to your customer base is a great way to look like an industry leader. It also tells search engines you’re still relevant!

KEYWORDS & ALT TAGS

Search engines use bots called “spiders” which crawl the back end of your site identifying how to rank you. Keywords and alt tags are a useful source of valuable information to help your business appear in the right search results.

IMPORTANCE OF LINK BUILDING

Link build strategies, when done right, are vital in determining the importance of your site and can help you place high in search engine results.

MOBILE FRIENDLINESS

Over 50% of the world uses mobile devices over desktops and laptop to search the web. It’s important for your website to be user friendly on mobile devices and is factored in googles algorithm when ranking sites.

WHY CITY SPECIFIC PAGES ARE HELPFUL IN PRODUCING QUALITY LEADS

In online marketing, specificity is the key to success. That’s why we develop targeted city pages on your website; these pages promote the exact areas you service and represent, as well as the services you offer within those areas, which helps the search engines target clients that are in your range. That way you don’t have to worry about turning away business that’s too distant. We want to bring the clients in your area directly to your online doorstep, so you only get the most useful leads – and that means more sold jobs.

HOW RUNNING SERVICE TARGETED AD CAMPAIGNS HELP DRIVE TRAFFIC TO YOUR WEBSITE

Running Google AdWords is an even faster and more powerful way to drive brand awareness than simple on-site SEO. AdWords places your site on the front page of targeted search results right out of the gate, so you can start generating business off of your website the day it’s launched. AdWords is a simple pay-per-click advertising service that migrates your website to the front of the Google search engine. This way, you can start connecting to new customers the same day your website launches, and start getting real results from your online marketing. Strategies like this are what help you stay ahead of the competition.

WHY IT’S IMPORTANT TO CREATE A BLOG AND FREQUENTLY UPDATE IT

One great way to set your website apart from the rest and establish you as an expert and industry leader is through the use of an active blog. Blogs help you deliver fresh, insightful content regarding your work to your clients, adding a human element to the browsing experience – and that’s not all; regularly updated blog content gives search engines new content to index, so they’re a great opportunity to utilize important keywords that ultimately increase your visibility and ranking. Demonstrating your expertise can lead to higher customer conversion rates, and are extremely important for smaller businesses to gain credibility and compete against bigger businesses.

KEYWORDS, ALT TAGS AND SEO

SEO (Search Engine Optimization) is an essential step in the process of optimizing your website’s ranking on search engines like Google, Bing, and Yahoo. These engines use specialized scripts called Spiders to “crawl” the back end of your web page, looking for keywords and alternative tags; it then uses this information to direct relevant inquiries to your site. It’s important to maintain a targeted and balanced approach using keywords – too many, and the site will be classified as spam, and too few and it will remain too low on the search results to be relevant. Alternative tags, as well, are of great importance; they are tags attached to the back-end of images on your website that increase your page’s relevance to search engines. Our time-tested SEO blueprint will make sure your site remains high on search results, directing more potential clients your way.

WHAT IS SO IMPORTANT ABOUT LINK BUILDING

The most vital and influential aspect of our SEO blueprint is link building. Extensive linkage has been found to impact search rankings more than any other factor. It’s a strategy that creates links to and from your site – to pages like Facebook and Pinterest, as well as industry relevant sites that maintain listings of contractors in your field. This helps search engines crawl between pages of your site more effectively, giving them more information to index and giving your web presence a huge boost.

REASONS BEHIND HAVING A MOBILE FRIENDLY WEBSITE

Studies have now shown that over 60% of all online searches come from mobile phones and tablets. That means that your site needs to be compatible across a broad range of devices and screens. We call this Responsive Design; by taking care to test your site on various display formats, we can ensure that your customers will have the best possible experience on your site – staying longer and browsing further, which raises your ranking and visibility in search engines thanks to Google’s relevancy algorithms. Responsive Design makes you more available to on-the-go customers, so you’re always there when they need you most.

Increase and help manage reviews you recieve on Google.

DREAM. DESIGN. BUILD.

CONTACT

14391 23 Mile Rd.

Shelby Township, MI 48315

586-291-0804

info@trustcontractors.com

SUPPORT

Trust Contractors is a web development service based out of Shelby Township, Michigan. Determined to put our experience to good use, it is our mission to craft immersive, fully functional websites for companies looking to establish an online presence for the benefit of growing their business.

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